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Metallurgy under pressure: Why green hydrogen, not scrap prices, will determine competitiveness by 2030

The global steel and metallurgy industries have long viewed scrap availability and commodity pricing as the primary indicators of competitiveness. But the next decade marks a structural pivot. For metallurgy in Serbia, the decisive factors will no longer be scrap quality or input metal costs—they will be electricity pricing, green hydrogen access and carbon compliance mechanisms linked to EU markets.

Serbia’s metallurgical sector enters this era facing both opportunities and constraints. The reliance on traditional blast-furnace technology in Smederevo ties production to carbon-intensive inputs and energy sources. Meanwhile, the European Union is accelerating the transition to electric arc furnaces (EAFs) and hydrogen-based direct reduction (DRI). These systems depend heavily on abundant renewable electricity and, eventually, green hydrogen. As serbia-energy.eu reports, European governments are subsidising hydrogen valleys and green-steel corridors, directly linking steel competitiveness to renewable generation.

For Serbia, this means the historical cost structure linked to scrap and raw materials is no longer the determining factor. The metallurgical future will be written through the lens of electricity and hydrogen economics. If Serbia cannot secure renewable capacity at scale, its steel industry will face escalating CBAM penalties, margin compression and declining competitiveness. Conversely, if Serbia embraces renewable development and hydrogen integration, the country could reposition its metallurgy sector as a compliant, low-carbon supplier of specialised steels, fabricated modules and semi-finished components.

Green hydrogen plays a central role in this transition. Hydrogen-based DRI requires enormous amounts of renewable electricity to electrolyse water. Without cheap green power, hydrogen becomes too expensive to support competitive steel production. Serbia therefore must align national energy strategy with industrial policy, ensuring future hydrogen development zones overlap with metallurgical demand centres. As serbia-business.eu has argued, the development of hydrogen corridors through the Western Balkans could anchor Serbia within a broader European decarbonisation architecture.

At the same time, the shift to EAF production makes electricity price stability indispensable. Even modest volatility in electricity markets can erode operating margins when steelmaking relies on continuous high-power input. Serbia’s energy transition must therefore prioritise grid reinforcement, RES integration and industrial PPAs capable of securing stable, low-carbon power at predictable pricing.

The metallurgy sector must also reposition itself within Europe’s value chain. Instead of relying on bulk commodity steel, Serbia can strengthen downstream value addition through fabrication, machining and specialised component manufacturing. This shifts value creation away from raw steelmaking toward engineered products less exposed to CBAM and more aligned with Serbia’s export strengths.

Scrap prices will still matter. Commodity cycles will still influence production costs. But by 2030, these factors will be overshadowed by the economics of renewable electricity and hydrogen availability. Serbia’s metallurgy sector must shift from commodity logic to energy logic. Competitiveness will no longer be mined—it will be electrified.

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