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Industrial refrigeration meets rising MWh prices: The energy paradox of Serbia’s fastest-growing machinery segment

Serbia’s industrial refrigeration and cold-chain machinery sector has expanded rapidly in recent years, becoming one of the most export-ready segments of the country’s manufacturing base. Producers of refrigeration units, heat-exchanger systems, air-handling modules, insulated panels, stainless evaporators, industrial freezers and cold-storage equipment supply markets across Europe. Yet this success masks a structural vulnerability: these products and their manufacturing processes are among the most electricity-intensive in Serbia’s machinery industry.

As serbia-business.eu reports, demand for cold-chain logistics is growing sharply across Europe, driven by food distribution, pharmaceuticals, vaccine transport, retail logistics and temperature-controlled e-commerce. This demand is structurally linked to electrification. Cold-chain systems rely on compressors, fans, pumps, coil heaters, condensers and control electronics—all operating on continuous electricity input.

The paradox facing Serbia is clear. The very products that support European electrification and decarbonisation now risk becoming less competitive due to electricity-cost volatility in domestic manufacturing. As tariffs rise, the cost of welding stainless piping, machining aluminium components, assembling refrigeration modules and conducting FAT cycles increases. Manufacturers forced to operate under volatile electricity conditions may struggle to compete with suppliers in Poland, Slovakia or Turkey, where energy-pricing frameworks may be more stable.

Testing, not production, is the most energy-demanding part of refrigeration manufacturing. Before shipment, units must undergo temperature cycling, compressor load tests, leak-detection runs, humidity validation and operational stress testing. These test cycles can run for hours or days, consuming large amounts of electricity. As noted by serbia-energy.eu, energy costs now represent a disproportionate share of total testing cost for Serbia’s HVAC and refrigeration producers. When electricity prices spike, manufacturers often face an impossible choice: pass the cost to the client and risk losing the tender, or absorb the loss and reduce margins.

European buyers increasingly evaluate the carbon intensity of cold-chain equipment. Refrigeration systems that are manufactured using renewable electricity gain competitive scoring in tenders, as their embodied emissions are lower. Serbian producers operating under lignite-based grid mixes find themselves disadvantaged unless they adopt renewable PPAs. In markets such as Germany and the Netherlands, tender specifications already include carbon-scoring requirements.

Refrigeration equipment also ties directly to energy efficiency, another area where electricity sourcing becomes relevant. Buyers prefer systems manufactured under green-power conditions because it strengthens the narrative of end-to-end sustainability. Serbia’s producers can exploit this trend, but only if they can demonstrate low-carbon electricity usage.

Furthermore, electricity quality affects the reliability of testing equipment. Voltage deviations can compromise compressor stress tests or distort temperature-control calibration. This reduces testing repeatability, a key requirement for EU certification.

To secure the sector’s competitiveness, Serbia must take three strategic actions. First, implement renewable-energy industrial PPAs targeted specifically at machinery manufacturers and cold-chain producers. Second, upgrade grid quality and testing-zone power conditioning to ensure stable voltage. Third, develop cluster-level renewable-energy supply solutions, such as shared solar farms or wind allocations dedicated to industrial refrigeration manufacturers.

If Serbia strengthens the energy foundation beneath its refrigeration and cold-chain sector, the country can dominate a high-growth, high-margin export market. If it does not, electricity costs may undermine one of Serbia’s most promising industrial success stories.

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